As we step into the metaverse, the next iteration of the internet will create an entirely new channel for brands to connect with their consumers. Where the internet ushered in the eCommerce era, the metaverse will start the Immersive Commerce, or iCommerce, era, and many brands are already exploring creating unique experiences in the metaverse. Digital products will become the … [Read more...] about From eCommerce to iCommerce; How the Metaverse Will Revolutionise Shopping
What is Live-stream Shopping, and How Does it Impact Retail?
With the introduction of lockdown measures and brick-and-mortar stores closing their doors, retailers' reliance on eCommerce solutions has intensified. The push to online and the need to attract and retain customers has made retail brands invest more in digital advertising and bring live-stream shopping to their marketing mixes. A hot trend, live-stream shopping allows making … [Read more...] about What is Live-stream Shopping, and How Does it Impact Retail?
The Future of eCommerce
The term conversational commerce' was first used in a Medium article by Uber's Chris Meddina in 2015. Commenting on then-recent developments such as Facebook's acquisition of WhatsApp, and the emergence of voice assistants like Apple's Siri, Google Now and Microsoft's Cortana, Meddina wrote “ These and related innovations suggest that conversational commerce … [Read more...] about The Future of eCommerce
8 Reasons Why Your Brand Needs a Shopping Assistant Chatbot
Implementation of chatbots is considered to be the epic and quintessential customer engagement strategy in the e-commerce sector at present. According to some recent surveys, around 2.4 billion customers have chosen chatbots over human interactions as they are capable of answering 80% of standard questions effectively and accurately. Juniper Research claims … [Read more...] about 8 Reasons Why Your Brand Needs a Shopping Assistant Chatbot
Why You Should Incorporate AI In Your Shopify Store?
Artificial Intelligence (AI) is hands down the biggest revolution of the 21st century. Its adoption rates have grown to such an extent that in the next couple of years, the AI industry will be valued at over $118bn. With companies reporting up to a 40% increase in their productivity thanks to AI and investments in AI showing 6x growth, we are all witnessing one of the … [Read more...] about Why You Should Incorporate AI In Your Shopify Store?