Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
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The Smart City Of The Future Will Bring Big Data To A New Level
The smart city of Songdo, the worlds first City in a Box will be ready in 2015. It encompasses 1.500 acres of reclaimed land in South Korea and it will be a revolution in city design. Located just 40 miles from Seoul and 7 miles from Incheon International Airport. Songdo will have commercial office spaces, retail shops, residences, hotels as well as civic and cultural … [Read more...] about The Smart City Of The Future Will Bring Big Data To A New Level
Big Data and Big Brother, What’s the Big Deal?
Big Data and Big Brother: Can Security and Privacy Go Hand In Hand, or Does it Even Matter? So it seems that all of those conspiracy theorists were right! The US government IS spying on everyone. Can you believe it? They're taking all of your personal info and using it for their own purposes. Unheard of, right? The NSA currently has access to personal information, phone … [Read more...] about Big Data and Big Brother, What’s the Big Deal?
Zoomdata Brings Big Data Visualizations To Your Tablet
Company Zoomdata Address 11950 Democracy Drive, Suite 300, Reston, USA Founders Justin Langseth Founded November 2012 Funding $ 1.1 million Employees 15 Website Zoomdata Zoomdata was launched in the Appstore in February 2013 in Beta. Users that have connected their data will have a birds-eye view of all of their data on their iPad. Users can connect … [Read more...] about Zoomdata Brings Big Data Visualizations To Your Tablet
The Advantages and Disadvantages Of Real-Time Big Data Analytics
Having a lot of data pouring into your organisation is one thing, being able to store it, analyse it and visualize it in real-time is a whole different ball game. More and more organisation want to have real-time insights in order to fully understand what is going on within their organisation. What are the advantages ofReal-Time Big Data Analytics and what are the challenges … [Read more...] about The Advantages and Disadvantages Of Real-Time Big Data Analytics
