Big Data and analytics have been a huge boon, not just for marketing but for business operations, customer support, and other functional units. Analytics has made it possible for businesses to leverage the mass volume of data they collect and glean valuable insights that can aid in making smarter business decisions, but ordinary analytics are no match for a newer analytical … [Read more...] about How to Get More from Your Data with Advanced Analytics
Advanced Analytics Forum
Data is power. However, getting the data is just the beginning'- the next step is using them. And to do that, you need advanced analytics. Learn all you need to know to build the foundations, find the right people for the job and set up advanced analytics to deliver actionable intelligence to support data-driven decision making at the Advanced Analytics Forum in Berlin. You … [Read more...] about Advanced Analytics Forum
Are You Wasting Your Data or Consuming It?
Last night I was in the checkout line at the grocery store. There was a woman behind me with a cart full of produce who told me, I'll probably end up throwing most of this away. I asked her why. She said she knows she should eat healthy, but it takes too much time and effort to whip up a meal from scratch, and anyway, she wasn't that great of a cook. Despite her best … [Read more...] about Are You Wasting Your Data or Consuming It?
3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options ” new and old ” to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer value. Brands know that data holds the key to making the customer value gains they want to see. But they struggle to … [Read more...] about 3 Fresh Approaches to Maximize Customer Value with Data
How Facial Recognition Can Help to Understand People
The facial recognition market is expected to grow to more than $2 Bn by 2020. While that's a small figure compared to that of the analytics market which is expected to grow to a whopping $200+ Bn around the same time, the demand for face analytics continues to grow in-line with the expectations and, therefore, the application of big data and analytics in many spheres of our … [Read more...] about How Facial Recognition Can Help to Understand People