Technology has rapidly advanced in the past decade, an impossible feat without the use of large quantities of data. But businesses and consumers alike are now talking about who owns this data ” and what it's worth. Companies collect your data daily when you use your smartphone, jump on a hotspot, connect to your car's Bluetooth, operate your smart TV and more. Each new … [Read more...] about Data Ownership Challenges and Controversies: 2019
Up to 96 per cent of customer contact data is partially inaccurate, according to the Sales and Marketing Institute and D&B. This is a shocking statistic. If you run a business, this figure alone should have you leaping from your seat in panic. Can your data really be in that bad a state? The short answer is yes. Over time, data decays at 2 per cent, per month. So your … [Read more...] about Your Data Gets Better By Change – Not By Chance
Every big company continuously tries to create relevancy by differentiating itself from the competition. Big data offers tremendous chances to do so, and therefore many companies choose to differentiate through data. They collect, process and distribute data for analytics and construct a clear view of the customer. This 360 degree customer view helps companies to define the … [Read more...] about 360 Degrees Customer View and Its Web Data Collection Struggle
The digital universe is expanding at a rate of 1 exabyte per day (that is the equivalent of 250 million DVDs!) and we are all responsible for this growth. Apart from the data that is not made publicly available, every day we like, we tweet, we comment, we share, we blog and we publish information on the web. We do this via our smartphone, tablet, laptop or computer and quite … [Read more...] about Big Data Ownership – Who Owns Your Data?