Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
How to Improve Customer Experience by Quantifying Multichannel Issues?
Every online professional knows that the usability of a website is a key factor in terms of the amount of sales it generates. Customer experience is the number one guideline when it comes to improving and optimising a website. If your data shows a drop in the amount of sales, there are several tools you can use to replay visits on your website. However, you should take some … [Read more...] about How to Improve Customer Experience by Quantifying Multichannel Issues?