Content marketing is a great instrument to attract new customers and convert them into leads, which should be high on every company's list of business goals. To understand how successful your content is at achieving this goal, you need to track metrics. But what metrics should you choose to measure content marketing effectiveness? This article will help you better understand … [Read more...] about What Metrics Should IT Companies Track To Measure Content Marketing Effectiveness?
Website metrics are sets of data that show the performance of your site in various ways. There are many different things you can do with this data. For example, you can use it to ensure that your site is performing optimally. Yet with so much data that can be gathered via digital channels, how do you know what information is important and why? To understand this, you need to … [Read more...] about Important Website Metrics Your Business Should Track
The growth trajectory of the SaaS Company can be measured if you pay attention to performance details. Would you like to increase the LTV while holding the CAC down? Do you have your customer acquisition rate higher that the churn rate? Can you differentiate between the committed recurring revenue and the current recurring revenue monthly? answering the above questions is not … [Read more...] about The Metrics Needed to Run Your SaaS Business
Customer acquisition costs are rising, and that could spell disaster for your company's bottom line. Luckily, big data could have a solution. By increasing the lifetime value of each customer, it's possible to make up those added acquisition costs, even if you can't bring in as many new buyers. Assessing The Problem Because customers spend the majority of their budgets on … [Read more...] about How to Increase Customer Lifetime Value With Data
Most people realize that reputation takes a long time to build but it can be tarnished overnight. Because of the speed with which those kinds of transitions happen, it's crucial for people and businesses to constantly practice reputation management. That can be done when people know what kinds of metrics relate to reputation and how to track them. Amplify the Positives and … [Read more...] about Effective Ways to Manage Your Reputation With Metrics and Data