If you are a SaaS product manager or marketing manager, then one of your prime responsibilities would be to increase conversions. SaaS, being a highly competitive market, it is difficult to acquire new customers. Unless you aren't analyzing how people are interacting with your product, you won't be able to make it far. Here, the role of marketing analytics, such as tracking the … [Read more...] about How to Use Marketing Analytics for SaaS to Increase Conversions
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Digital Marketing in 2023: The Latest Viral Trends You Need to Know
As digital marketers, you stay competitive by presenting the market trends about to catch on. We're already well into 2023, the marketing world is racing, and there are plenty of exciting viral trends that you need to know about. From video marketing and social media strategies to the rise of voice search and AI, new opportunities exist to explore fresh ways to connect with … [Read more...] about Digital Marketing in 2023: The Latest Viral Trends You Need to Know
Technology for Marketing, Singapore
Technology for Marketing Asia is back for its second edition. Primed to be the most exciting and comprehensive display of the best in innovative marketing technology solutions, Technology for Marketing Asia will be taking place on 11-12 October 2023 at Marina Bay Sands Expo and Convention Centre. Join us for the most exciting showcase of innovative marketing technologies and … [Read more...] about Technology for Marketing, Singapore
eCommerce Expo, Singapore
Navigate and advance through the ever changing ecommerce landscape with the world's leading technology providers, innovators and the brightest retail and marketing minds at eCommerce Expo Asia. Returning for its fourth year running, the region's most exciting ecommerce technology event takes place at Marina Bay Sands Expo and Convention Centre on 11-12 October 2023. Tap into … [Read more...] about eCommerce Expo, Singapore
3 Ways the Internet of Things Has Already Changed Digital Advertising
As digital advertising evolves, businesses seek new ways to engage with consumers and create more effective campaigns. One of the most significant shifts in recent years has been the impact of the Internet of Things (IoT). According to a report by IDC, there were an estimated 31 billion IoT devices in use worldwide in 2020, projected to grow to 75 billion by 2025. This massive … [Read more...] about 3 Ways the Internet of Things Has Already Changed Digital Advertising