Over the past few months there has been much a buzz around Big Data, with the hashtag #BigData making waves itself over social media channels. However despite this few business owners feel that such a concept could apply to them, their business or their social media marketing methods. In this blog article we explain why this perception is wholly incorrect. And, regardless of … [Read more...] about 5 Important Ways Big Data is Changing Marketing
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All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively … [Read more...] about All Is Not Lost: Finding Value In Marketing Attribution Data
Startups That Are Expanding The Cloud
Did you know the global market for cloud equipment is expected to reach $79 billion by 2018? Or by the end of 2013, up to 75 percent of UK-based organizations will use at least one type of cloud service? Thats pretty significant, but not hard to believe given the increasing dependence were placing on cloud computing. Nowhere is this more obvious than with our smartphones and … [Read more...] about Startups That Are Expanding The Cloud
How Investors See The Big Data Market And Its Investment Opportunities
The Big Data market is booming as we showed earlier in the Big Data Investment Infographic and also in 2014 this will continue. Jake Flomenberg, a big data industry veteran turned Venture Capitalist, talks about how he views the growing big data market. Jake works with the Accels big data fund, which recently opened their second $ 100 million fund, so he knows what he is … [Read more...] about How Investors See The Big Data Market And Its Investment Opportunities
