Location data has always been of interest to marketers but before 2010 the technology to leverage it was rather limited. The last 8 years, however, have seen a literal boom in a range of platforms that are capturing real-time, location data, and putting it to use via geofencing “ a service where an app, or similar software, utilizes GPS, Wi-Fi or cellular data to prompt … [Read more...] about As Real Time as it Gets Location Data is Actionable Data
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5 Tips for Making the Most Out of Your Company’s Data Center
A company's data center often serves as the heart of the organization. It's the center of everything and, for better or worse, has a direct impact on just about every area of the business. If you aren't paying attention to both the big picture issues and finer details of your data center, then you probably aren't maximizing its value. 5 Tips to Help You Manage Your Data … [Read more...] about 5 Tips for Making the Most Out of Your Company’s Data Center
How Big Data & Location Intelligence Is Changing The World
There's no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential … [Read more...] about How Big Data & Location Intelligence Is Changing The World
Location Data in the Financial Services Industry
Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on mobility data. Perhaps the biggest challenge facing the financial services industry today is the constantly changing expectations of consumers. With customer service standards set by tech giants like Apple and … [Read more...] about Location Data in the Financial Services Industry
Why Big Data is Such a Big Deal for Mobile?
The rise of mobile has helped the growth of digital data beyond imagination. Within just a span of few years, mobile devices through its broad spectrum of diverse apps became the largest contributor to the fast accumulating volume of digital data. On the other hand, insights derived from data analytics continued to help mobile apps address and engage users better and garner … [Read more...] about Why Big Data is Such a Big Deal for Mobile?
