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Three Ways How Santa Claus Uses Big Data this Holiday Season

Dr Mark van Rijmenam /
December 17, 2014

The holiday season operation is a big deal for Santa Claus. Getting the wide range of presents to kids all over the world is a complex operation that needs to be carried out within just a few days. Of course, nothing can go wrong, as that would significantly depress kids and their parents. Fortunately he can turn to Big Data to drive his different operations, which range from … [Read more...] about Three Ways How Santa Claus Uses Big Data this Holiday Season

How Etihad Airways Uses Big Data To Reach Its Destination

Dr Mark van Rijmenam /
August 1, 2013

Etihad Airways is the flag carrier of the United Arab Emirates and it was founded just 10 years ago, in 2003. Based in Abu Dhabi, the United Arab carrier flies to 89 destinations over the world, operating over 1200 flights per week with 73 airplanes to more than 55 countries carrying 10 million passengers annually around the world. Their goal is to be a truly 21st century, … [Read more...] about How Etihad Airways Uses Big Data To Reach Its Destination

Self-driving Cars Will Create 2 Petabytes Of Data, What Are The Big Data Opportunities For The Car Industry?

Dr Mark van Rijmenam /
July 19, 2013

Earlier I showed how Ford is driving in the right direction with big data, but basically the entire automotive industry should take advantage of the benefits of big data. Especially the automotive industry, where there are many moving parts that can be improved with sensors for data collection. When sensors within cars are combined with data from satellite navigations such … [Read more...] about Self-driving Cars Will Create 2 Petabytes Of Data, What Are The Big Data Opportunities For The Car Industry?

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