Last October a New York based start-up called Placemeter won the Alpha pitch competition at the Dublin Websummit. It seemed like a fair winner considering the team has the potential to disrupt the way that we make daily decisions on what places to visit. Would you still walk for five minutes to the nearest Starbucks if you know beforehand that it will take 20 minutes before you … [Read more...] about How Placemeter’s Real Time Data Source Can Change Marketing As We Know It
innovation
Big data Offer Retailers The Chance To Stay Ahead Of Their Competitors
Retailers that implement a big data strategy can achieve a 60% increase in their margin as well as boost employee productivity by 1%, meaning there should be no reason not to move forward with big data. The retail industry is known for collecting vast amounts of data, as any product sold in a retail store or online generates a lot of data that can be analyzed for insights. The … [Read more...] about Big data Offer Retailers The Chance To Stay Ahead Of Their Competitors
How Heineken Interacts With Customers Using Big Data
The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But thats not all how Heineken interacts with its customers in an innovative way using the latest … [Read more...] about How Heineken Interacts With Customers Using Big Data
How Big Data Will Lead The Way In The Travel Industry
The global travel industry is expected to grow to 10% of Global GDP by 2022, or an annual revenue of around $ 10 trillion. A massive industry that can become a lot more efficient when Big Data is thoroughly implemented in every aspect of travel. In the past years large steps forward have been made and for many consumers, travel without Big Data would be impossible or at least … [Read more...] about How Big Data Will Lead The Way In The Travel Industry
How To Use Public Data To Drive Innovation
Back in October 2011, Neelie Kroes VP of the European Commission, announced legal proposals to unlock the data held by the Europes public institutions. According to Kroes, opening up these datasets could double the value of it to around 70 billion. The open data portal is all about transparency, open government and innovation. All available data can be re-used, linked, analysed … [Read more...] about How To Use Public Data To Drive Innovation
