As technology advances, increased sources of data are becoming key resources for understanding complex behavior patterns and making accurate decisions. While companies have long been collecting and buying aggregate information, consumers have not always had this luxury. Despite the proliferation of information online, consumers still have to weed out data that may be inaccurate … [Read more...] about 3 Data Trends Driving Online Decision Making
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What Big Data Means for the Future of Health
Doctors and scientist are always looking for ways to improve the health and wellness of society. The industry thrives on the introduction of new technology and medical techniques. It is this constant effort to improve medical outcomes that pushes doctors, nurses, and scientists to find the best healthcare solutions. One big technological breakthrough that has helped these … [Read more...] about What Big Data Means for the Future of Health
Big Data & the US Vote: Did Trump Change Their Mind?
Two summers before the 2016 US Presidential election, I was sitting around a bonfire in the wilds of Kenya, lingering in the peace that comes from spending the day amongst the extraordinary wildlife of safari (that's ordinary for Africa). An intimate gathering of around 15 guests from all continents, the conversation was friendly and centered on the day's site seeing. … [Read more...] about Big Data & the US Vote: Did Trump Change Their Mind?
3 Ways How the Internet of Things Will Revolutionize Marketing
An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketers job will look totally different than today. When products are connected to the Internet, it means that we can start … [Read more...] about 3 Ways How the Internet of Things Will Revolutionize Marketing
10 Vital Data Protection Principles for Businesses
Protecting data is extremely important and an imperative for any business that holds their customers information. If people are willing to provide you with their details then you have an obligation to protect it. Here are 10 ways to do just that. 1) Secure Consent Whenever personal data is collected, stored, or used, the consent of the individuals who submit it needs to be … [Read more...] about 10 Vital Data Protection Principles for Businesses