Marketing through influencers affords brands unique advantages. Leveraging the platform and reach that these social media influencers have created for themselves allows businesses to reach out to a massive number of people in an affordable way. That is why this industry has rapidly skyrocketed to become a globally significant marketing form. According to Statista, the … [Read more...] about 5 Ways to Improve Your Influencer Marketing ROI Using Data
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Influencer Marketing in a Data-Driven World
Influencer marketing isn't going anywhere. The industry didn't just survive COVID-19, it thrived ”and it's bigger than ever. The valuation of influencer marketing is projected to hit $13.8 billion in 2021, a 700% increase from 2016. But explosive growth creates big problems for brands. Fortunately, there's one solution that can revolutionize your whole approach. What makes a … [Read more...] about Influencer Marketing in a Data-Driven World
How to Leverage AI in Your Influencer Marketing Campaigns
When I say AI for influencer marketing, do you envisage robots taking over the role of human influencers? Yes? That's not too far from the truth. We're in an era where Shudu Gram and Lil Miquela (both influencers created by computer-generated imagery or CGI) garner adulation just by virtue of their superb storytelling with data examples. Audiences just don't care if they're … [Read more...] about How to Leverage AI in Your Influencer Marketing Campaigns
