You would be hearing a lot about big data. Just like its name, Big Data is the biggest thing in the marketplace. Perhaps, you just have heard that this technology is creating a number of job opportunities around the world. While businesses are considering this technology a breakthrough, it is both a challenge and opportunity for developers & experts. However, the question … [Read more...] about Everything You Need To Know About Big Data in 2020
guidelines
A Guide to Understanding and Using Big Data in Marketing
Data-driven marketing has been helped with the use of big data. Marketers have access to massive amounts of data streaming to them at lightning speeds from various channels. This data is rich with information about customers that marketers can use to personalize campaigns making them more relevant and effective. Research has shown that companies, in general, are factoring data … [Read more...] about A Guide to Understanding and Using Big Data in Marketing
IT Security Lessons from the World’s Biggest Data Breaches
Historically, the data breaches to make news headlines are the ones that occur at enterprise organizations. Specifically, eBay, Home Depot, Target and the Playstation Network are a few to come to mind. But as these enterprise organizations form even stronger security protocols, hackers are turning to small business. Hackers see small business as easy targets. Often with less IT … [Read more...] about IT Security Lessons from the World’s Biggest Data Breaches
Why Big Data Privacy Will Be Self-Regulating
Technological progress has always led to heated debates about the threats a new technology would pose for society and humanity. When in the 15<sup>th</sup> century printing press was invented, monks viewed easily available books that were unapproved by the church as a threat to their control over learning. The respected Swiss scientist, Conrad Gessner, feared that … [Read more...] about Why Big Data Privacy Will Be Self-Regulating
