Setting up analytics is one of the most important factors of success in any PPC campaign. Whether you're creating a new account from scratch or taking over an account from another campaign manager, the steps should be the same. You need to ensure that all tracking is implemented correctly. This should be your number one priority, and you'll have to go beyond the basics if you … [Read more...] about How to Properly Set Up PPC Analytics
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5 Big Mistakes To Avoid While Using Big Data
Trying to figure out how you can employ Big Data to grow your business? Make sure youre not jumping onto the Big Data bandwagon unprepared. The best of technologies and systems can fail if not implemented properly. Big data experts shed light on a few critical aspects to look out for. Weve tried to enlist some important pointers below that you need to keep in mind while dealing … [Read more...] about 5 Big Mistakes To Avoid While Using Big Data
Using Big Data to Increase Employee Engagement
Most managers and HR directors have no clue what big data is or its importance in their daily activities. Big data refers to massive pieces of information that are always building up as brands and people engage on every activity. As such, the clear quality that comes with this critical massive information is the predictive capabilities it is giving businesses and managers via a … [Read more...] about Using Big Data to Increase Employee Engagement
