Microgaming was the first online gambling website, launched in 1994. Since its introduction, the gambling industry has come a long way towards full digitalization. Today, when online gambling has become insanely popular, casinos need to acquire advanced big data tools in order to accurately determine the odds and personalize their games for different types of players. Most … [Read more...] about 5 Ways Big Data is Changing the Gambling Industry
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What Monopoly Teaches Us About Data and Marketing
With the holidays just around the corner it is the season to be jolly. Chances are likely that besides some big meals you will also come across a game of Monopoly. Data scientist Vincent Warmerdam decided that no longer he accepted going bankrupt on a hotel in some small village, like Mediterranean avenue (De Brink, Ons Dorp in the Dutch game of Monopoly). So, he decided to use … [Read more...] about What Monopoly Teaches Us About Data and Marketing
How Big Data can Help You Monetize Your Video Game
Weve come a long way since the days of Pong. The electronic gaming industry is now valued at over 90 billion dollars. And it isnt just the major companies like Sony or Microsoft who are contributing to the industry. There are thousands of smaller developers and new designers creating games for emerging platforms, like social media or mobile devices. The challenge facing many … [Read more...] about How Big Data can Help You Monetize Your Video Game
