Caesars Entertainment, known from the numerous luxurious hotels and casinos in among others Las Vegas, has become a data-driven organisation where data drives decision-making. Due to the collection of massive amounts of data, Caesars is able to cultivate customer loyalty and surprise guests with free gifts after, for example, a bad day at the casino. Their data-driven strategy … [Read more...] about Caesars Entertainment Trusts Big Data More Than Gambling