In the not too distant past businesses ran on data collected through store visits, coupon redemption, mailed surveys and the ever present telemarketing calls. Information is still collected this way, but there is an increasing reliance on web searches, email contacts and online analytic tools. The information that is collected online can gauge customer behavior more accurately … [Read more...] about How Big Data Is Changing the Business World, and Why It Matters
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How to Measure Productivity Benefits and Losses of New Technology
Technology exists to make our lives easier. Even simple machines and basic tools saved our ancestors countless hours of manual labor; these days, the latest gadgets promise to shave minutes off our already-lightning-fast tasks, help us communicate more efficiently, or even fully automate tasks that once populated our to-do lists. When you purchase a new device, upgrade to a new … [Read more...] about How to Measure Productivity Benefits and Losses of New Technology
Big Data and Recruiting: The Deadly Duo
Big data has become a driving force in driving businesses strategies today. The human resource department has not been left behind. The use of HR software, which allows the department procedures run smoothly and has been fundamental in providing vital information about employees. The use of technology to improve talent acquisition improves each day, and many companies are now … [Read more...] about Big Data and Recruiting: The Deadly Duo
5 Ideas For Using Big Data To Your Advantage
You might want to consider how big data can work well for the demands you might hold when it comes to giving your business the upper hand. Here are a few great ideas that you can use right now to give your business a little more control over massive amounts of data like what you would come across in the world of big data and how it is organized in certain forms. 1. Focus on the … [Read more...] about 5 Ideas For Using Big Data To Your Advantage
Offshoring Analytics: Is it Worth It?
Planning to be offshoring analytics to meet demand? Read this first. There has been much talk on LinkedIn and Twitter in recent months about the shortfall in analytical resource, for the USA & UK markets especially. Several years ago I had the learning experience of attempting offshoring analytics to India, Bangalore to be precise. It was all very exciting at first, … [Read more...] about Offshoring Analytics: Is it Worth It?