TomTom is a Dutch manufacturer of automotive navigation systems that was founded in 1991. Apart from stand-alone units for cars they develop also mobile navigation apps as well as business solutions. On June 11, 2012, at a product launch of iOS 6 it was announced that TomTom would be the main mapping provider for Apples new Maps App. Their revenue in 2011 was over $ 1.2 billion … [Read more...] about TomTom Takes Big Data To the Extreme
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Big Data Startup GoSquared is a Real-Time Analytics Platform
Company GoSquared Address White Bear Yard 144a Clerkenwell Road London EC1R 5DF Founders James Gill, Geoff Wagstaff & James Taylor Founded Februar 2006 Funding Unknown Employees 8 Website www.GoSquared.com Rating 5 bits  GoSquared is a real-time analytics platform to monitor the online presence of a website. The simple to use and understand dashboard … [Read more...] about Big Data Startup GoSquared is a Real-Time Analytics Platform
Obama Changed The Political Campaign With Big Data
During the 1,5 year prior to the Election Day in November 2012 in total over $ 1.5 billion was collected and spent during the Obama campaign. In addition, over 1.000 paid staff worked on the campaign, 2,2 million volunteers and in total more than 100 data analysis who ran more than 66,000 computer simulations every day. The objective of the campaign set out by Jim Messina was … [Read more...] about Obama Changed The Political Campaign With Big Data
How to Define Big Data On Your Balance Sheet
In the old days IT was about saving money, while Big Data is about making money. If Big Data is about making money, it is about creating value and value should be placed on the balance sheet as an asset. A recent study by SAS showed that around 20% of the large UK companies are already assigning financial value to their data on the balance sheet of the company, so more … [Read more...] about How to Define Big Data On Your Balance Sheet
How Amazon Is Leveraging Big Data
Amazon has an unrivalled bank of data on online consumer purchasing behaviour that it can mine from its 152 million customer accounts. Since many years, Amazon uses that data to built a recommender systems that suggest products to people who visit Amazon.com. Already in 2003 they used item-item similarity methods from collaborative filtering, which was at that time … [Read more...] about How Amazon Is Leveraging Big Data
