Futurists enjoy taking out their crystal ball and projecting future innovations. They are typically wrong. George Orwells book 1984 that was published in 1949 did not come close with its projections. In the 1960s I recall a Walt Disney television show describing automobiles that required no driver and were guided by some form of magnet-like strip imbedded in the streets or … [Read more...] about Historians versus Futurists: Who is More Valuable?
data mining
Smart Data Summit 2015
The second edition of the Smart Data Summit, one of the largest data summits in the Middle East region, will attract over 300 delegates across the GCC and worldwide. It is a critical event for those dedicated to making better management decisions and leveraging their valuable data assets efficiently. Through keynote presentations, panel discussions and roundtable sessions, the … [Read more...] about Smart Data Summit 2015
How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy
Traditional research done by marketing departments will be changed forever with the advent of data mining. Data mining is the broad term for four different processes. The first, data management, collects the information that a company has available from their sales, records, and customer reports. Model management attempts to create conclusions from existing business strategies … [Read more...] about How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, … [Read more...] about Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
Five Data Mining Techniques That Help Create Business Value
There are many different types of analysis to retrieve information from big data. Each type of analysis will have a different impact or result. The data mining technique you should use, depends on the kind of business problem that you are trying to solve. Different analyses will deliver different outcomes and thus provide different insights. One of the common ways to recover … [Read more...] about Five Data Mining Techniques That Help Create Business Value