Are you ready to let data drive your marketing strategies? Heres what you need to know. Data is a must-have for marketing today. Most marketers understand this at this point in the game. Weve all heard the warnings about Big Data Use Big Data or You Will Lose to Your Competition, and Big Data this and Big Data that. But what does it really mean? Is it truly that important or … [Read more...] about Marketers: Is Big Data REALLY Worth It?
data lake
Data pools – the Efficiency and Accuracy of Exchanges
For many years I have supported the initiative for exchanging product related data, based around standards, electronically between trading partners. Today this initiative has gone to another level in the ways your business can improve its connection with its suppliers and customers. The problem Complex supply chains with manufactures products reaching the ultimate consumer … [Read more...] about Data pools – the Efficiency and Accuracy of Exchanges