Customer Data Platform (CDP) vs Master Data Management (MDM) There's no doubt about it “ the key to retaining customers isn't about fighting price wars, it's offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in … [Read more...] about Customer Data Platform (CDP) vs Master Data Management (MDM)
Data integration
Consolidating Data Post Mergers and Acquisitions
3G, a private equity company famous for its mergers and acquisitions, backed InBev in 2008 to acquire Anheuser-Busch and implemented its zero-based budgeting strategy. Soon, AB InBev started posting profits and reached $40 billion in revenue in 2012. 3G's strategy is simple: acquire a company, gather all data, and then slash down expenses to boost profit margins. The past is … [Read more...] about Consolidating Data Post Mergers and Acquisitions
Data Migration Software and Techniques
With data of varying formats pouring in from different systems, the existing system may require an upgrade to a larger one or migration of its data to another system. But, what is data migration? How does it work? In short, data migration enables organizations to expand their data storage and management capabilities and make full use of data to drive business decisions. It is a … [Read more...] about Data Migration Software and Techniques
How to Evaluate the Best ETL Tools for Your Business
Data warehouses host data replicated from many sources and are often the foundation of a data-driven organization's analytics stack. For this reason, organizations require effective data consolidation tools to support data warehousing. Data pipelines help data teams operate with an aggregated view of their company operations by optimizing data transit from various … [Read more...] about How to Evaluate the Best ETL Tools for Your Business
APIs vs. SQL-Based Connectivity for SaaS
When you need to provide your customers with access to data stored in your application or platform, the easiest place to start is with traditional application programming interfaces, or APIs. An API serves as an intermediary that allows two or more applications to interact with one another. APIs offer plenty of flexibility. Data is not bound to particular resources or methods, … [Read more...] about APIs vs. SQL-Based Connectivity for SaaS