Businesses across the globe highlight DaaS not only as a unique revenue channel but also a path to reshape the business world through competitive intelligence. The increasing importance of data and analytics is driving the importance of data as a service. External DaaS services enable companies to easily access external data. Internal DaaS services make it easier for companies … [Read more...] about Data-as-a-Service: DaaS Benefits & Trends
DaaS
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
How Big Data Drives Digital Marketing Success
Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
4 Breakthrough Technologies That Can Fuel Your Marketing Strategies
In 2013, Gartner predicted that by 2017, CMOs would spend more on technology than CIOs. At the time, marketers scoffed at the idea. After all, marketing at the time was about gut instinct and creativity. However, as Gartner predicted, CMOs are influencing IT spending in bigger ways and technology has come to age in marketing. Technology is a huge part of marketing in … [Read more...] about 4 Breakthrough Technologies That Can Fuel Your Marketing Strategies
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be … [Read more...] about Using Big Data to Target In-Market Shoppers
