When we talk about data today, we almost always talk about big data “ information collected through passive processes in enormous amounts. But big data's domination also raises a question: does traditional data collection even matter anymore? Big Data's Abilities As the dominant framework, big data is the first place businesses look for insights when they need to make a … [Read more...] about Is Traditional Data Obsolete? Considerations in the Age of Big Data
The organisation of tomorrow will be built around data. This will require smart algorithms to make sense of all that data. AI will enable organisations to leverage data and embed smartness in every process and customer touchpoint. When you put smartness to work, it will empower your employees and customers and make your organisation more humane. When building the organisation … [Read more...] about Why AI Will Make Organisations More Humane
For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers and marketing experts still use data without supplying the proper context. Saying … [Read more...] about Using Online Reviews and Big Data for Positive Impact
The fields of artificial intelligence and deep learning have witnessed monumental progress in the past few years with some pioneering technologies set to transform the way we live our lives. From changing how businesses are run and making them more efficient to making cars intelligent enough that they can drive themselves, AI never fails to amaze us with its unlimited potential … [Read more...] about How AI led Context-Aware Computing Can Power the Next Generation of Smart Apps?
As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate a lead and pass it on to the marketing department. Sales agents need to be clearer about lead scoring models. Marketers need to analyze and qualify leads based on the lead score and align their strategy depending on the stage of the customer journey where the lead is … [Read more...] about How to Use Lead Scoring Models to Plan Your Communication Strategy