In 2012, InformationWeek published a story that suggested physical retailers may be big data's next big target. Three years later, big data is still a concept that most brick-and-mortar businesses still assume is not for them. But, as the article pointed out, the vast majority of commerce still takes place in physical stores. So it stands to reason that real-world business … [Read more...] about How To Use Big Data For Your Brick and Mortar Shop