Traditional research done by marketing departments will be changed forever with the advent of data mining. … How Data Mining & Decision Support Systems Can Create A Powerful Marketing StrategyRead more
Big Data
Lessons from Bear Grylls on Big and Little Data
The thought that ‘hey there’s more data than we can process!’is dressed up as the latest … Lessons from Bear Grylls on Big and Little DataRead more
Five Key Big Data Challenges Companies Need To Overcome When Developing A Big Data Strategy
Developing a Big Data strategy for your organisations is not a simple task. It will take … Five Key Big Data Challenges Companies Need To Overcome When Developing A Big Data StrategyRead more
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of … Why 360-Degrees Customer Profiles Created With Big Data Are Nothing NewRead more
Data Visualisation Can Change How We Think About The World
If a pile of data falls in a forest and nobody sees it, does it really … Data Visualisation Can Change How We Think About The WorldRead more