One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is … The Perils Of Marketing AttributionRead more
Big Data
Embracing the Uncertainty of Big Data
Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many … Embracing the Uncertainty of Big DataRead more
The Importance of Governing Big Data within Your Organization
Sources and volumes of data are growing exponentially. Website clicks, social media, sensors, and card swipers … The Importance of Governing Big Data within Your OrganizationRead more
Four Big Ways Big Data Is Changing The Insurance Industry
Big Data is disrupting all industries. It can even be used to change the way we … Four Big Ways Big Data Is Changing The Insurance IndustryRead more
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts … Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 MarketingRead more