When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing. Lots of traffic good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier. And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions. But … [Read more...] about Why Data Quantity and Data Quality are Not Mutually Exclusive
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The Data Quality Tipping Point
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is singing from the same hymn sheet. Like any … [Read more...] about The Data Quality Tipping Point
Data Quality and Integration Key to the Customer Experience
Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition. Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
Bad Data, Poor Quality? The Impact of Ineffective Information
The cloud hype is dying down as maturing markets and the rise of utility-based computing conspire to make this technology commonplace. Now, companies are talking about the best way to leverage cloud resources and bolster their bottom line: Big data. For many businesses, however, the developing nature of information initiatives poses a problem. According to Tech Crunch, most … [Read more...] about Bad Data, Poor Quality? The Impact of Ineffective Information
How to Enhance Your Web Forms With Real-Time Data
As an online marketer you collect as much information as your website visitors are willing to give you via online forms. But what happens if your visitors wont provide what you are asking for, or worse, they provide inaccurate information? How does that affect your interactions with them? People will share information via web forms, but the more you ask for, the less likely … [Read more...] about How to Enhance Your Web Forms With Real-Time Data