“Can machines think?”, with this question posed by Alan Turing in 1950, Artificial Intelligence has come a long way promising advancements and alterations in the field of technology. In the last few years, marketers have realized the importance of creating and distributing content to diverse users as a means of driving engagement, guiding consumers, and most importantly building authority in an industry. Whether it is a blog post, e-book, or case study, content marketing now forms a core part of the majority of modern digital marketing strategies. Multiple machine learning algorithms are helping marketers to decipher large amounts of data and deliver better customer experiences and generate content in record time. All working towards delivering improved ROI and fueling up the business growth.
In the past years, from business intelligence (BI) to natural language generation (NLG), AI has been assisting content marketing in every way possible. For digital marketers, AI presents a modernist opportunity to accelerate and optimize the creation of registered or written content.
In the present day, AI tools can transform the entire production process thereby assisting marketing teams to make data-driven decisions on –
- What to write?
- Who to write for?
- How to reach potential readers in the most efficient way possible?
The power of Artificial Intelligence is changing the content marketing game for the better. Let’s discuss how this revolutionary technology is altering the sphere of marketing.
Creation Of Targeted And Hyper Personalised Content
Creating content that is not able to drive in traffic or simply speaking is getting read by actually none, can turn out to be completely worthless. So what can AI do? It can increase the chances of someone on your website starting to consume more content. As AI is capable of processing a large amount of data, it can make content recommendations scalable and simple. Personalized recommendations using AI can fetch better click-through rates compared to generic recommendations based on the website’s most viewed content.
Data-Driven Insights For Smart Marketing Strategies
Without gaining insights from past performance, brands just cannot improve or change their content marketing efforts. Artificial Intelligence Tools are really efficient at providing data-driven insights and feedback to content creators that help them in devising effective strategies to yield greater success. Nowadays, businesses are using content intelligence to create personalized content based on the audience’s thought processes, preferences, challenges thus producing engaging content.
Content Profiling With AI
The internet is loaded with massive volumes of and AI helps by streamlining your content creation through the process of content profile. It involves observing all your existing posts and web pages to understand the overall performance as well as its impact on consumers. If done manually, it would eat up a lot of time. Adding AI will help in managing your content, by saving several hours of your time, eliminating any manual operations. In no time an efficient AI audit will let you know which of your content work lacks engagement and how can you improve them. You can clearly understand posts are performing better and generating leads. Such an analysis will help you in crafting content that generates number-crossing results.
Content Automation Using Artificial Intelligence
Content marketers can now automatically produce content using AI algorithms. Natural Language Generation (NLG) is the primary technology that aids AI-based content creation. It is used to convert computerized data into effective written texts. It acts as a one-stop solution for creating content in a few minutes. Curating relevant and engaging content every day is quite a tedious task. Though there are tools that assist in researching which topics are trending with the audience. It still takes a lot of time researching through content that is both relevant and engaging for your readers at the same time. Now, you actually don’t need a writer for weaving simple content stories, the algorithms make the process of data collection quite easy and help in curating and creating content that is relevant and addresses your audience’s queries. In the coming days, with the advancement of AI technologies, long-form articles written by bots will definitely take over the sphere of content marketing.
Predictive Intelligence Using AI
Predictive analytics systems form a vital part in shaping any business’s success. Predictive Intelligence based on AI can really easily predict audience reactions and sentiments rising up for a variety of topics giving content marketers a deep understanding of which topics will drive better performance.
AI tools do all the competitive topic research for you, based on machine learning to help marketers discover fresh content ideas and suggestions, thereby helping you produce engaging content.
Get Ready For A Step Forward In Marketing: AI-Powered Content Marketing!
Curating high-quality content has never been an easy task for marketers. Time passed, Artificial Intelligence is continuously transforming this scenario by marking its unique influential presence in the field of content marketing.
Content marketing strategies backed by AI can definitely turn out as a game-changer for your business. From speeding up the content creation process, deciphering always increasing big heaps of data to offering personalized content to your target audience, AI can power it all! With the increasing relevance of content in today’s digital age, global marketers and content creators have started aiming towards adopting the buzzing AI technologies for improved performance and boosting ROI.