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Digital Transformation Through Big Data, Analytics & Machine Learning

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Can you imagine collecting data from 10,000 different data sources from over 65 billion records?

That’s exactly what RELX Group, a leading global information and analytics company, is doing to evolve with the Intelligent World. They have undergone a digital transformation to adapt to the ever changing digital landscape. They are achieving transformation through their control over Big Data and Analytics, and by using Machine Learning technology.

I spoke to Vijay Raghavan, the CTO for the LexisNexis Risk Solutions and Reed Business Information divisions at RELX Group, to find out how they help other organizations to make more informed, data driven decisions. 

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Whether RELX Group is working with a financial institution and needs to approve a mortgage loan. Relx Group is leveraging Big Data and Analytics and Machine Learning to help these very different industries address these very specific issues by creating or enhancing algorithms in order to garner insights from data.

Our world is being shaped by our technology. Data must be leveraged to make decisions so that businesses can evolve alongside the rapid pace of technology.

About Ronald van Loon

Helping data driven companies generating business value with best of breed solutions and a hands-on approach.

Ronald has been recognized as one of the TOP 10 GLOBAL PREDICTIVE ANALYTICS INFLUENCERS by DataConomy!

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Examples how we help companies:

' Improve Customer Experience: provide quantifiable insights in the online & offline Customer Journey and customer profiles and take action on your visitor in real time.
' Decrease IT cost & centralize web data: stream web data to your Data Warehouse
' Increase campaign Return On Investment: provide insights into cross channel campaign conversion attribution
' Reduce your churn: predict the next customer you will lose so actions can be taken to make it a satisfied customer again
' Increase up-sell: predict buyer intent and online generate product recommendation
' Improve your marketing, sales and service processes & reduce cost: provide insights in the Customer Journey to improve your business processes
' Prevent damage on decisions on wrong data: secure analytics data quality by monitoring 100% of your data
' Manage your brand reputation: manage customer consent & store your data safely

Read more publications of case stories to get inspired what Big Data can do for you
'360 degree customer view and its web data collection struggle https://linkd.in/1B4Paer
'Who will be your next customer? https://ow.ly/GXs78
'More stories: https://linkd.in/1uWHbuP

Interested in one of our 100 success stories from top European retail, telco, finance, travel, media & entertainment, manufacturing, energy or service companies?

Please feel free to connect with me on LinkedIn (LION)
' ronald.vanloon@adversitement.com
Linkedin Group
Twitter @Ronald_vanLoon
' +31 (0) 20 7600 700