| Company | Tellapart |
| Address | 257 Myrtle Road Burlingame – USA |
| Founders | Josh McFarland & Mark Ayzenshtat |
| Founded | July 2009 |
| Funding | $ 17.8 million |
| Employees | 36 |
| Website | www.tellapart.com |
| Rating | 6 bits |
Tellapart focuses on improving retargeting results for e-commerce companies. They claim to completely revolutionize the practice of retargeting using the latest in cloud-based data storage, predictive analytics, real-time media buying and personalized, dynamic ad serving techniques.
Retargeting means targeting those customers who have visited an e-commerce website but have not made a purchase. Generally it means that they are interested but for some reason did not buy anything. Retargeting these customers can help bring them back and Tellapart does this with dynamic and personalized banner ads showing products that those visitors were interested in.
Tellapart collects as much data as possible while the potential customers is visiting a website. It captures a complete picture of the user visiting the website as it collects information such as products browsed and considered, transactional data or browser or sessions information.
The data collected is then merged with historical information and deep customer information such as previous purchases, loyalty program records or other insights. This provides a complete picture about the visitor and allows to Tellapart to predict the likelihood of the visitor to become a high lifetime value customer. This customer then receives personalized marketing messages. With the Real Time Bidding module of Tellapart it can bid for the customer thereby saving the customer a lot of work.
The business model of Tellapart is innovative as companies only pay a commission on a confirmed purchase instead of a cost per click. This no cure no pay is a benefit for companies who want to try out a new service. The required IT development is brought down to a few hours, enabling customers to start fast. Especially these two aspects are a plus in an already crowded retargeting market. However, Tellapart does not seem to have a patent or won any awards yet. BigData-startups.com therefore rates Tellapart a 6 bits.
