You are invited! Join AWS Data Exchange to learn how data-driven companies are integrating third-party location data to improve where they open new business or enhance in-app features.
WHEN: May 6th | 11:00 AM PT (2:00 PM ET)
Join this webinar to discover how Yum! Brands and other organizations are leveraging location-based data to boost in-app location accuracy, increase in-store foot traffic, and expand ecommerce business.
Attendees will learn:
- How data providers, such as Foursquare, can pinpoint firmographic details such as venue name, address, and category, as well as rich content attributes such as photos, reviews, and tips
- The value received from leveraging visits’ data that provides insight into certain categories, chains, or individual venues
- How to improve data pipelines for assessing high quality and relevant location-based third-party data
- Data analysis strategies as they apply to faster insights and business outcomes
- Techniques to distill key insights into data visualization tools
- How and why diverse data can enrich analytics
