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About IoT Platforms, Super Powers Methodology, Superheroes and Super Villains

The world is full of normal people like you and me, but I love to think that superheroes live between us and I dream that maybe someday I could become one of them and make a better world with my super powers.

In the universe of superheroes fit gods, mutants, humans with special skills, but also the special agents. I found fun to find similarities between this fantastic world and the world of IoT platforms.  Compare and find a reasonable resemblance between IoT Platforms and Superheroes or Super villains is the goal of this article. Opinions as always are personal and subject to all kinds of comments and appreciations. Enjoy, the article.

About IoT Platforms

Many of my regular readers remember my article It is an IoT Platform, stupid !. . At that time, per Research and Markets, there were more than 260 IoT platforms, today some sources speak about 700 IoT platforms. I confess, I have not been able to follow the birth, evolution and in some cases death of all IoT platforms out there. I think that many enthusiasts like me also have given up keeping an updated list.

I cannot predict which IoT platforms will survive beyond 2020, or which will be the lucky start-ups that will be bought by big companies or will receive the investors‘ mana to become a Unicorn, but I like to speculate, and of course, I have my favorite winners and unlucky losers.

About Super Powers Methodology

But I also had defined an alternative Methodology based on Super Powers.

Super Heroes and Super Villains usually gain their abilities through several different sources. However, these sources can be divided into four categories. The Super Powers methodology is based on these four categories of Power Sources.

  • Mind Powers “ Powers with notable mental abilities. Companies like IBM Watson IoI or GE Predix are notable examples.
  • Body Powers “ Powers that are gained from genetic mutation. Companies like Microsoft or Amazon mutate to IaaS / PaaS IoT platforms.
  • Spirit Powers “  Powers gained over time through extensive investment, and are easily obtainable by companies without the risk of horrible mutation or disfigurement. PTC Thingworx, Software AG/Cumulocity or Cisco-Jasper are examples.
  • Artifact Powers “  Powers gained abilities through ancient objects such as networks, or hardware. Incumbent Telcos M2M Platforms, Telco vendors like Huawei, Nokia or Ericsson, and Hardware vendors like Intel IoT platform, ARM Beetle or Samsung Artik are examples.

For each Power Source category, Super Powers are divided into different levels of power that depend on how strong, or unique, their abilities are.

  1. Level 0 –  with useless, or minimal abilities.
  2. Level 1 –  they are still particularly weak compared to the higher levels.
  3. Level 2 –  have developed their powers to a certain point. About 75% of the platforms belong to this class,
  4. Level 3 – Mostly are most commonly amateur heroes or sly villains.
  5. Level 4 – Some of the most unique with a wider variety of powers.
  6. Level 5 – these fellows are seasoned veterans of their abilities, capable of using them without even needing to concentrate.
  7. Level 6 – Only a few beings are classified under this level, and their powers are that of being able to control multiple aspects of IoT reality.

Whatever the source of power was, I add Sandy Carter´s recommendation: If you want to become an Extreme Innovator, you also need Super Intelligence, Super Speed and Super Synergy.  

About Super Heroes and Super Villains

Previously in Internet of Things: Angels & Demons and Internet of Things “ Kings and Servants , I identified some IoT Platform companies as potential superheroes. What was certain is that we knew who the supervillains were. Governments, organizations and business giants that try to control us, manipulate us and frighten us with their economic, political and military powers.

Deciding which superhero can help you more or what superpower is more important for your business is an extremely important milestone in your IoT Strategy.

I’ve defined the six types/categories of superheroes / IoT Platforms:

  • The superhero whose power is a birthright like Amazon AWS IoT (Superman) or GE Predix (Magneto/Professor Xavier).
  • The superhero whose power is the result of power acquisitions like PTC Thingworx (The Flash) or Cisco Jasper-Parstream (Spiderman) or Autodesk Fusion Connect (FireStorm).
  • The superhero whose power is made possible by technology like Oracle IoT (Iron Man) or SAP Leonardo(Green Lantern). 
  • There is the superhero who doesn’t have any superpowers but who is a superhero by extremely intensive training like Batman (Ayla Networks) or Black Widow (Exosite) or LogMeIn-Xively (Hawkeye)
  • The superhero who obtains his/her powers due to some supernatural event like Satya Nadella named new CEO for MSFT IoT Azure (Thor) or Telit DeviceWise (Dr. Manhattan) or Google acquisition of Nest (Hulk)
  • Finally, there is the superhero, usually a sentient android, which was created by a human like IBM Watson IoT (Vision) or a normal human playing with magic like Salesforce IoT Cloud Einstein (Dr. Strange) or leader of a young team like Hitachi Data System(Most Excellent Superbat).

Do you agree with my classification system for superheroes and superpowers?

Although the number of superheroes and supervillains is enormous (more that the IoT Platforms Universe), it would take me a long time to assign each one of the IoT platforms a single superhero or supervillain. Since I do not think many companies are willing to pay to know, who represents them better, at least I have done a partial and fun exercise.

The Bottom Line

If you are an IoT Platform vendor, you could be doing yourself some questions right now:

–          If I could be a Superhero what would it be?”.

–          Worth to acquire a Super Power or reach an upper level to convince customers I am their Superhero?

And remember ¦

With power comes responsibility; with great power comes great responsibility.

Although the number of superheroes and supervillains is enormous (more than the IoT Platforms Universe), it would take me a long time to assign each one of the IoT platforms a single superhero or supervillain. Since I do not think many companies are willing to pay to know, who represents them better, at least I have done a partial and fun exercise.

Thanks for your Likes and Shares

Francisco Maroto is CEO and founder at OIES Consulting, an IoT Consulting and Business Development company.

Business/technology executive with rigorous cross functional leadership experience in driving solutions for Telco, IoT, Edge Computing and AI.
Deep functional expertise in strategy development, product management, business development, alliances and partnerships.

Key Business Skills -- Creative problem solving | Self-Control and willingness to resist vacillation | Excellent Communication

Globally recognised as one of the top IoT and Telco advisor and leading voices on the state of the IoT market.

Prior to starting my own IoT Advisory firm, I lead the Telecoms industry working for leading companies like Microsoft, Oracle, Amdocs, SAP, HP, Vodafone and Indra.

Driven to advice technology vendors, enterprise customers and Startups in:
 - How to leverage emerging technologies and solutions to drive business and digital transformation initiatives
 - Business Development and Defining Go-To-Market Strategy
 - Establishing key partnerships
 - Develop new products and services with IoT, Edge Computing, AI, Blockchain, Cloud, Mobile and Data Analytics.
- Working with key customers

I regularly speaks at industry trade shows, conferences, and seminars and I write regular columns on IoT.

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