This article is sponsored by Pingvalue
How one open platform plans to transform the digital advertising market with its own cryptocurrency
Meet blockchain “ the fintech newcomer that has taken the world by storm, redefining how businesses, governments, organizations and individuals interact. This decentralized ledger technology eliminates expensive third parties by providing an airtight verification process. It can authenticate any type of transaction, establishing trust and simplifying the movement of money, products and information worldwide.
Several Initial Coin Offerings (ICO) have appeared in recent years and the number is growing exponentially. The urgent need for a direct and trustworthy mode of interaction elevated the blockchain conversation from crypto-fan chatrooms to the most influential boardrooms.
Blockchain’s collaboration-based network has already impacted several industries, generating benefits for all parties involved. The digital advertising industry is next in line, with various startups attempting to use this technology to transform processes currently dominated by middlemen, fraud and a lack of measurability.
Make advertising transparent, relevant & rewarding
Many initiatives emerging from the digital advertising industry aims to reinvent the current model by harnessing blockchain to deliver transparency, relevance and rewards. A great thing is to create a people-centric approach, an open platform improves the customer experience while allowing for more effective and efficient marketing activities.
In these modern times, trying to make the right choices is overwhelming: the possibilities are infinite, we don’t know who to listen to or trust, and the majority of information we receive is irrelevant. On the other hand, businesses and institutions are struggling to know their customers; provide authentic, personalized service; and measure the concrete results of their marketing activities.
How to make new advertising model work?
Some have to choose to propose a wifi hotspot that customers can easily connect to in order to receive relevant adverts from businesses and organizations in the nearby area. A recommendation engine ensures that the right message reaches the right person at the most appropriate time and location. So through a dashboard, businesses and organizations can monitor real-time interactions simply and transparently, only paying for actual conversions.
Okay, so where does blockchain come into play? Tokens can be used to rent advertising space on specific wifi hotspots, pay for successful transactions with real people and buy smart insights that can guide a business’s future strategy. Revenue derived from advertising on such an ecosystem could be distributed in token to relevant wifi hotspot owners, as well as customers who share adverts with family and friends. Users can also earn tokens by getting their favorite businesses and organizations onto the platform, thereby contributing to the ecosystem’s growth. Imagine also that tokens can then be used to purchase products and services within and inside such an ecosystem.
About Pingvalue
600 million tokens are currently being sold via Pingvalue’s Initial Coin Offering conducted with Chaineum, the first French ICO Boutique. Pre-ICO is currently live, with the official offering starting on February 18th and lasting four weeks. The ICO’s target is €30 million, which will be directly invested into the platform’s continued development and its upcoming market launch. More information can be found on the Pingvalue ICO website (https://pingvalue.io/).
