The amount of business data today is going through the roof, and production is conducted by people, computers, and machines. The sheer volume is mind-boggling, and one of the main challenges is how to cherry pick meaningful information from that ocean and pass it off in a captivating way. In such a situation, its not a good idea to rely on the imperfect working of the human brain and harness the power of words alone.
The cutting edge
The most prudent salespersons are in tune with tech innovations and invest a great deal of time in research phase. They do not just read generic articles, but also scientific studies and business reports. Data visualization is of great help when you need to grasp large quantities of information, and thats why businessmen, managers and sales teams employ business intelligence solutions that provide them with key insights on operations, strategies, and means of achieving goals.
One thing is for sure there is no shortage of data to collect these days. Today’s unlimited broadband that many internet users have access to, everything they do on their computers, devices and any IoT devices they might own is producing and transmitting data. Windows 10 is perhaps the most publicly discussed example of this; sending copious amounts of user data to Microsoft.
It should be pointed out that it is not enough to just hoard mountains of data. You need to also organize and interpret it. Hence, one must be able to recognize connections between multi-dimensional data sets. Heat maps, fever charts and graphical presentations aid in this endeavor and also make predicting new trends and taking action on them much easier. For example, a sales executive may take advantage of real-time data visualization to stay on top of updated sales figures and boost the performance across the board.
That way, one can make informed decisions, not follow the unreliable gut instinct. It becomes much simpler to target promotions, and segment customers to enhance conversion rates. So, drill down into the rich data, identify the factors affecting the sales, and witness the profit taking off. Do not miss a chance to gain an evidence-based competitive advantage and stay ahead of the curve in the oversaturated market.
Tell a remarkable story
Its hard to imagine a knock-out presentation without the backing of striking visuals. Even those who are not talented speakers manage to strike awe in the audience due to well-crafted visual content. This cannot be ignored if you mean to make your messages resonate with the customers and grab their attention. Still, the art of visual storytelling is something that requires hard work and a long process of fine-tuning.
The first thing to do is to muse on a type of message you want to convey. Your points should gravitate around a core piece of information. Now, salespersons usually seek to drive people to make a purchase decision, but this does not have to be obvious. People like to learn something new, and receive good advice. They want to be taken on a thrilling journey of discovery, not to listen to another tedious sales pitch.
Consequently, you also have to consider how to produce a great visual backdrop for your ideas. Information in the form of infographics, pictures, and videos is easy to digest, and can do miracles for bolstering your argument. You dont need just some generic eye-candies, but elements that add to the customer experience. Also, it is not a good idea to go overboard because a short body of work best hits the mark. Remember that its always preferable to stick to one style, be consistent, and adhere to the rule of thirds.
Photos should be used to infuse your presentation with a human element. Furthermore, its advisable to include something funny and surprising in order to lift the mood and keep things interesting. Just steer clear of cheesy stock images and clipart. Be careful not to use photos you dont have permission for, and try to find appropriate pieces in the ocean of creative commons. Of course, authentic pictures you have taken yourself come in handy as well.
The visage of success
Data visualization is paramount to business success. First off, it helps you absorb information in a constructive way. It brings actionable insights to the surface, and allows salespersons to manipulate and interact with data. What is more, illustrating your thoughts is a great way to take your salesperson skills to the whole new level. So, support your operations and build your argument and foster a new business language capable of changing the face of the market.