At Datafloq we know that big data offers a lot of possibilities for any industry, any organization and any department. Just recently, Teradata released the results of their data-driven marketing survey and these show why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations can do to change that. The report looked at key issues like:
- Marketers perceptions of how their companies use data to guide marketing decisions
- Perceived barriers to using data to drive marketing
- Where marketers expect their organizations to place data-driven priorities over the next couple of years
- Challenges with using data to prove return on marketing investment
- The current relationship between marketing and other key organizational functions
