The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to: – Identify why a strong strategy is essential for the future business success – Formulate a business strategy that suits the needs and visions of your organization – Explain why managers too often formulate sub-optimal strategies – Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
