Build practical skills in publicity, public relations, personal branding, and reputation management to increase visibility and establish credibility for yourself or a business. You’ll learn how to write and promote press releases, earn media and podcast appearances, build a strong personal brand, manage your online reputation, and use websites, SEO, and YouTube to expand your reach.
By the end of the Specialization, you’ll have a practical toolkit for generating publicity, strengthening your brand, and building a more authoritative online presence.
