Bad data leads to bad decisions. Mismatched conversion counts, uncleaned campaign datasets, and reports built on spreadsheets that break at scale cost marketing teams credibility and budget. This program teaches you how to fix that from the ground up. Marketing Data & Reporting Essentials is an intermediate program designed for junior marketing analysts, digital marketers, marketing operations professionals, and business analysts who want to build a rigorous, end-to-end marketing data skill set.
Across ten focused courses, you will master the complete marketing data and reporting workflow: tracking digital marketing channels with UTM parameters, cleaning and validating campaign datasets, profiling data quality, querying marketing data with SQL and AI tools, designing star and snowflake data models with KPI frameworks, analyzing campaign performance with pivot tables, creating charts and dashboards in Excel and Looker Studio, visualizing data using BI tools, and building stakeholder-ready marketing reports. You will work with tools including SQL, Excel, Google Sheets, Looker Studio, Power BI, Tableau, and GA4 throughout, applying hands-on techniques to realistic e-commerce and digital marketing scenarios. By the end of the program, you will be equipped to collect, clean, model, analyze, and report marketing data with the accuracy and clarity that data-driven marketing roles demand.
