Creator: Northwestern University
Category: Software > Computer Software > Educational Software
Tag: challenges, factors, Fashion, framework, people
Availability: In stock
Price: USD 79.00
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges.
Interested in what the future will bring? Download our 2023 Technology Trends eBook for free.
The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people's personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people's perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.