Foundations of Marketing Analytics

In this specialization you will learn how to:nn• Find, extract, organize and describe data to support business decisionsnn• Identify, quantify and interpret relationships between variablesnn• Derive customer insights from your datann• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisionsnn• Present and justify a course of action to managementnnThe capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

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