Creator: University of Michigan
Category: Software > Computer Software > Educational Software
Tag: audience, conversion, digital, engine, marketing
Availability: In stock
Price: USD 39.00
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools.
Get ready to review and practice the most relevant digital tactics for your marketing goals.