Business Growth and Competitive Strategy builds practical skills in marketing strategy, business strategy, competitive advantage, and innovation for fast-changing markets. Across three courses, you’ll learn to uncover customer needs, design growth engines, analyze industries and capabilities, make positioning and global strategy choices, and evaluate how technology, platforms, organizational systems, ethics, and uncertainty shape innovation.
Designed for working professionals, managers, entrepreneurs, and business leaders, the Specialization helps you make more coherent, customer-centered, and context-sensitive strategic decisions.
