Welcome emails achieve 80% open rates, but only if they arrive on time. This Short Course was created to help marketing professionals accomplish automated first-touch engagement that builds subscriber relationships from day one. By completing this course, you’ll be able to define email automation concepts, understand welcome email best practices, and configure MailChimp’s automation features to deliver timely, consistent greetings to every new subscriber without manual intervention.
By the end of this course, you will be able to: Define what email automation is and list one benefit Set up a simple automated welcome email in MailChimp to greet new subscribers This course is unique because it combines foundational automation concepts with hands-on MailChimp implementation, ensuring you understand both the “why” and the “how” of welcome email automation. To be successful in this project, you should have a background in basic email composition and MailChimp account navigation.
