Applied Digital Marketing

This Specialization is designed for learners who want to build practical digital marketing skills they can apply in today’s workplace. Through six courses, you’ll explore digital marketing fundamentals, the modern marketing ecosystem, audience targeting, campaign budgeting and bidding, and digital advertising strategies.

By the end of the Specialization, you’ll be prepared to make informed marketing decisions, connect audiences with the right channels and messages, and apply digital marketing strategies to support business goals.

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