This Specialization is intended for marketers, entrepreneurs, content creators, and business owners seeking to develop SEO, AI-powered content marketing, and website optimization skills. Through 5 courses, you will learn strategic SEO, SEO copywriting, technical SEO audits, AI-assisted content research and planning, and advanced ChatGPT workflows that prepare you to create high-performing content and improve search visibility.
Taught by Peggy Dean, Ruth Clowes, Joshua George, and LAMZ, this Specialization equips you with practical strategies to grow organic traffic and build a scalable content marketing workflow.
