This Specialization equips marketers, sales professionals, and business analysts with practical AI and analytics skills across the full growth cycle, from GA4 traffic, retention, and funnel analysis to AI-assisted data exploration with Microsoft Copilot. You’ll learn to forecast sessions, revenue, and campaign costs using GA4, Looker Studio, and Google Sheets, plan Google Ads campaigns and sales workflows in Google Workspace, and turn your findings into polished presentations with Claude, Copilot in PowerPoint, Gemini, and Gamma.
By the end, you’ll have a repeatable, data-driven workflow for evaluating channel performance, making forecasts with stated uncertainty, and presenting recommendations stakeholders can act on.
