Amazon is an e-commerce behemoth. With over 310 million active members and 353 million products on … Embracing Fluidity: How Amazon Pay Can Bring Seamless TransactionsRead more
Strategy
Learn everything about data strategy, what it should include in order to be successful, and how you can develop a data-driven business strategy for your business.
The Case For Combining Customer Analytics And Research Teams
Traditionally, large organizations have both a research organization and a customer analytics organization that are distinct … The Case For Combining Customer Analytics And Research TeamsRead more
It’s Time To Require Analytics In Business Plans
Profit and Loss (P&L) statements permeate businesses due to the need to track how a business … It’s Time To Require Analytics In Business PlansRead more
Artificial Intelligence and A2P Messaging: Transforming the App Revolution
As marketers seek to improve and expand their customer communication, traditional SMS messaging is quickly giving … Artificial Intelligence and A2P Messaging: Transforming the App RevolutionRead more
Modern Day Marketing: AI, VR and Voice Search
Artificial intelligence (AI) and associated technologies are transforming marketing in 2018. Virtual reality (VR), voice search, … Modern Day Marketing: AI, VR and Voice SearchRead more