Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer … Why You Should Replace a Single Customer View With a Data Based ModelRead more
Strategy
Learn everything about data strategy, what it should include in order to be successful, and how you can develop a data-driven business strategy for your business.
How to Turn Big Data About Your Ecommerce Customers Into Smart Data that Drives Sales
It seems like you cant go anywhere today without hearing about the importance of big data. … How to Turn Big Data About Your Ecommerce Customers Into Smart Data that Drives SalesRead more
Sort it Out. The Need for Customer Centric Merchandising Assortments
Retailers are under tremendous pressure because of channel proliferation, fickle consumers, increasing price sensitivity and lack … Sort it Out. The Need for Customer Centric Merchandising AssortmentsRead more
How Big Data Will Take The Role of the CIO to the Next Level
Becoming a data-driven organisation is not an easy task and many C-level executives struggle with it, … How Big Data Will Take The Role of the CIO to the Next LevelRead more
Top 10 Insights with Datafloq Articles in 2016
2016 has come to an end, so it is time to look back at all the … Top 10 Insights with Datafloq Articles in 2016Read more