Company Crimson Hexagon Address 155 Seaport Boulevard Seaport West Building, Third Floor Boston, MA 02210, USA Founders Gary King Founded August 2007 Funding $ 5 million Employees 106 Website www.crimsonhexagon.com/ Rating 7 bits Crimson Hexagon is a patented social media analytics platform using big data to generate insights into the ever-growing volume of … [Read more...] about Crimson Hexagon is a Social Media Analytics Platform
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
How Small Data Can Also Be Big Data
Gartners definition of big data dates back from 2001, when Doug Laney the 7 Vs) that are important for organizations to take into account when developing a big data strategy. However, the original definition of big data suggests that organisations can only develop a big data strategy if they have vast volumes, terabytes or more, of data. IDC even defines big data projects as … [Read more...] about How Small Data Can Also Be Big Data
How Big Data Enabled Spotify To Change The Music Industry
The commercial music streaming service Spotify was launched in 2008 and since then is has registered over 24 million active users of which 6 million are paying users. The have 3.7 million Facebook fans. It has over 20 million songs online and every day 20.000 new songs are added to the database. Users created over 1 billion playlists and over $ 500 million has been paid out to … [Read more...] about How Big Data Enabled Spotify To Change The Music Industry
Seven Myths About Big Data
It may be clear that there is enough information to be found on the web regarding big data. Everyone has a different explanation of big data and what it can mean for organisations. With so much information around big data to be found, it is easy to become confused and to read the wrong information. So lets dispel some of the most common big data myths and big data … [Read more...] about Seven Myths About Big Data
What Are The Questions To Ask When Developing A Big Data Strategy?
A recent story on InformationWeek shows how two CEOs can view the same company so completely different. Both CEOs used big data analytics to help them in defining the right strategy for the company. The first CEO was fired after 17 months on the job and responsible for a 25% drop in revenue in one year. The second CEO took a different look on the same data and is now … [Read more...] about What Are The Questions To Ask When Developing A Big Data Strategy?
What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.